Google x Annie Leibovitz

To push the limits of print, we partnered with the Google Lens team to pair every photograph with a Lens experience, offering readers a chance to access behind the scenes content from that shoot.

Initially, this high-profile Annie Leibovitz x Google Pixel partnership lacked an amplification strategy beyond targeted PR and organic social via Google O&O handles. The opportunity for media was to increase visibility and exposure to the program, as well as establish additional referral channels to the partnership’s Google Store landing page.