Google x Pay It Forward
2020

Overview

With our commercial spots emphasizing the range of helpful Google tools, custom assets built with LeBron James and Maverick Carter’s multimedia platform, Uninterrupted will help drive home the emotional side of why you should help small businesses near you & ultimately drive lift in brand perception metrics.

How It Works

Partner with top talent (Issa Rae, Adam Rippon, Sabrina Ionescu & Karl-Anthony Towns) to highlight their favorite small businesses, offering viewers a window into the role that small businesses play in their community and how they can help by using Google tools (Order Online, Order Pick Up, Donate, Review, Post a photo, etc.). 

Why This Matters

While commercial assets focused on emphasizing the range of helpful Google tools, custom assets revealed the genuine emotion that motivates people to use those tools, in the first place. Together, commercial spots & this custom program dimensionalized Google’s  brand message from feeling to action.