Google x Chrome Speed Challenge

 

Overview

Goal: Drive Chrome into sports and music culture by bringing together icons of speed Busta Rhymes, Lil Yachty and Lando Norris to show off fast rap, fast cars and Chrome’s fast browser in an epic social stunt.

How It Works

An epic, social-first activation that brings Lando Norris, Lil Yachty and Busta Rhymes into a one-of-a-kind community challenge, synced to Lando Norris’ fastest lap ever (1:14:693, 220 MPH).

The challenge: Can Lil Yachty, Busta Rhymes and our TikTok creators rap as fast as Lando drives? Can you?

Why This Matters

To break into culture, the program leveraged paid promotion of key assets and channels on top of organic reach across TikTok, Instagram, YouTube, and YouTube Shorts.

Estimated 50M organic reach and 17M+ paid impressions.

Teaser & Hero Video Roll Out

Teaser film: The teaser dropped organically on Lil Yachty and Busta Rhymes' YouTube and Instagram channels earlier in the week, building intrigue and sparking curiosity. Paid boosting budget supplement the organic reach on both platforms.

Hero film: Our hero video lived on YouTube and Instagram on Lil Yachty and Busta Rhymes' channels, with a CTA driving to the Chrome Speed Challenge on TikTok and YouTube Shorts. Paid boosting budget supplement the organic reach on both platforms.

#chromespeedchallenge

Lil Yachty ignited the challenge with his custom verse posted organically to his TikTok channel and has invited fans to join in the fun via the "duets" format. Global & regional UK creators known in fast rap rise to the challenge, dueting with Yachty, amplifying energy and building towards a full length track. Paid boosting supports assets across our creator set.

Press

Next
Next

Pay It Forward