Google x Late Night TV Blitz
2020

This program has been nominated for a Cannes Media Lion.

Overview

In this year of asking why, we turned to trusted voices to understand complex news and find levity.

How it works

Launched the long-form Year in Search video within spaces where the world events and headlines we surface in our film have been discussed all year. Leveraging the trusted voices of late night hosts including Jimmy Kimmel, Stephen Colbert and Trevor Noah who discussed stand out themes from the full length film

Why this matters

Network partners moved mountains for Google to secure these integrations so late in the year and to air both the integration plus the full long form film, by reformatting their shows and commercial breaks to accommodate. And, this is the first time Late Show and The Daily Show have run the same brand integration on the same night.

Our integration with Trevor Noah “went viral,” reaching over 2 million views on YouTube.