Google x James Corden
2020

This program has been nominated for a Cannes Media Lion.

Overview

Google launched a new product called Hum to Search. We devised a custom media integration to raise awareness of this new feature and create a fun moment for Google around the 2020 holiday season.

How it works

One of the most musically gifted late night hosts, James Corden was the perfect partner to have fun with our new product. James challenged show bandleader Reggie Watts to “The Hum Off,” which included 3 rounds of humming, with each round increasing in difficulty. The 8 minute segment is full of product mentions and on-camera UI screen captures..

Why this matters

Breaks out in culture to showcase Google’s newest feature.