Google x Blavity #InTheBlack
2020

Overview

With S1 emphasizing the range of helpful Google tools, custom assets will help drive home the emotional side of why you should help SMBs near you & ultimately drive lift in Net Impact & Economic Recovery.

How it works

Profile 4 Black-owned business across 4 cities and 4 industries through live streams and branded content to highlight the importance of ordering online, curbside pick up, buying gift cards or donating to your favorite SMB. 

Why this matters

While S1 focused on emphasizing the range of helpful Google tools, custom assets revealed the genuine emotion that motivates people to use those tools, in the first place. Together, S1 & S2 dimensionalized Google’s  brand message from feeling to action.