Google Pixel Pods

Media innovation brought to broadcast.

To launch Pixel 4, we celebrated one of the phone’s most compelling, magically helpful features, the Next Generation Assistant, with a program we called Pixel Pods. 

Through leveraging the IP of some of the most popular shows across linear, digital and social, characters use Pixel NGA to solve problems and answer questions related to everyday situations, piggybacking off the plot and inside fandom of the shows themselves in these contextual ad pods.
Pods in linear and OTT air immediately after the show and are followed by the P4 NGA spot. Pods in digital open for the content and are reinforced with P4 NGA pre-roll.